Lernidee Erlebnisreisen is new Pacific customer of ISO Travel Solutions
13 Mar 2017 – The tour operator Lernidee Erlebnisreisen from Berlin has signed a contract for the implementation of the ISO tour operator system Pacific and the CRM system Emerald.
Lernidee Erlebnisreisen offers its customers on extraordinary travels to surprising destinations. The owner-managed company with a staff of almost 60 offers mainly travel on the Trans-Siberian Railroad as well as numerous other train tours worldwide. Now Lernidee has taken an important step towards the future – Pacific, the web-based tour operator system of ISO will from now on be at the center of all processes.
It is complemented by the ISO's CRM solution Emerald, which manages all customer concerns and marketing measures.
Even before the contract was signed, intensive workshops were carried out with Lernidee to learn the processes and characteristics of the company's requirements. The new software had to meet the aspiration by Lernidee: to support each inquiry perfectly and personally, and to help with words, deeds and experience – from the initial contact to the end of the journey.
In the first step, Emerald was introduced as a central CRM system to provide in the future the customers' complete contact histories. The implementation of Pacific as a reservation system will follow in summer. A particular focus is on functions for large-scale booking and train charter, such as route management and visual seat map, which offer a graphical representation of the different wagons and their occupancy. There will also be further developments in the module pre-calculation, post-calculation and forecast, to provide an up-to-date overview of the sales – whether budgeted, currently booked or forecast.
"We are looking forward to working with the ISO team! Our processes in booking and handling travels are extremely complex and small fragmented – highly individual on the one hand, on the other, part of large charter projects in which scalability and the concept of efficiency play an important role. By choosing ISO and the product Pacific we are certain to have a custom-fit, ideal solution that meets our requirements regarding individual processes, for example in the area of FIT travel. As head of marketing as was particularly impressed by the CRM possibilities of Emerald – we can now address our prospects and customers even more precisely, for even better tracking and reporting,“ says Felix Willeke, Head of Marketing and Deputy Managing Director at Lernidee Erlebnisreisen.
"With Lernidee Erlebnisreisen as our new partner, we have won a top address among Germany's special operators. Particularly impressive in this large project is the systematic and goal-oriented approach by Lernidee Erlebnisreisen. With Pacific and Emerald, Lernidee is now focusing on future-oriented, state-of-the-art systems including corresponding customization. With a clear goal in mind and short internal decision paths, we were able to jointly clarify all formalities in a very short time and set up a project plan. The further development of the components "Calculation" and "Train and Waggon Handling" has resulted in easy handling of the complex train travel product as well as a high degree of automation in Pacific. With the "Go-live" by Lernidee Erlebnisreisen in a few months, train tours around the globe will then be carried out by Pacific", explains Sebastian Beck, Sales Manager at ISO Travel Solutions.