Emerald - CRM for the tourism industry with extensive campaign management
With Emerald, ISO has developed a CRM system especially tailored to the needs of the tourism market. Emerald supports the whole process of the tourism value chain and covers all necessary business partner activities from the first point of contact. The newest release, V2.1, uses state-of-the-art technologies and offers a high degree of flexibility.
10 good reasons for using Emerald as your CRM solution
- Central access to all customer relevant data in a single database
- Browser based user interface for unlimited applicability, independent of time and place
- Unlimited number of free customizable characteristics per business partner, which can be used as search and filter criteria
- Guided workflows
- Versatile and extensive campaign management functionalities in 3 levels of expertise
- Consolidated and up-to-date statistics and reports of customer and booking data for sales and controlling
- Strict concept of data visibility
- Automated processes for the maintenance of customer’s history
- Automated enrichment of customer data, depending on the booking behaviour
- Designed for simple integration in existing IT environments and data exchange with other systems
Benefits: effective campaign management
- Optimized business processes within your company departments Marketing, Sales and Service
- Decreasing legal costs for customer relationship activities
- Real time and fast access to all business partner information from all locations of your company, at any time
- Long-lasting customer relationships due to a better understanding of customer needs
Functionalities
Emerald V2.1 is based on the 
ISO Dynamic Travel Components (DTC) strategy depending on Service Oriented Architecture (SOA). Thus Emerald can easily be extended with other components.
The overall solution of Emerald includes the following main modules:
