Emerald – CRM for the tourism industry with extensive campaign management

With Emerald, ISO has developed a CRM system tailored specifically to the needs of the tourism market. Emerald supports the entire process of the tourism value chain – from initial travel advisories to follow-up to the customer getting back for arranging the next trip. In its current version, 2.1, Emerald uses the latest Java software development technologies and is based on the ISO Dynamic Travel Components (DTC) strategy.

Overview of our services

CRM in the tourism industry – your benefit

  • optimized business processes in the marketing, sales and service departments
  • lower process costs in customer relationship management
  • faster, web-based access to all business partner data
  • higher customer loyalty thanks to better understanding the customers’ needs

Also available as App iEmerald for your smartphone

You can find more details about the key components on the following lists. For further information, please contact us.

10 reasons for using CRM in tourism

Emerald allows you to:

  • access all customer-relevant data in a single database
  • work completely web-based using a safe Internet connection
  • define any number of properties as search and filter criteria
  • operate in logically coordinated procedures
  • run an extensive campaign management with three levels of expertise
  • provide your sales and controlling departments with consolidated statistics and reports on customer and booking data
  • adhere to a strict approach to data visibility
  • maintain customer history using automated processes
  • automatically enrich customer data depending on their booking behavior
  • integrate your CRM with IT environments to exchange data with other systems

Emerald modules:

  • Campaign Management
  • Business Partner Management
  • Complaint Management
  • Duplicate and Address Management
  • Outlook Integration
  • Connection to Tour Operator System
  • Brochure Fulfillment

We would be happy to provide you with details on the Emerald modules.

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References of ISO Travel Solutions

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